London’s a city of big dreams – but also a city of soaring costs. Food prices have shot up, energy bills are through the roof, and rents keep climbing. Many people are on the brink, just trying to make ends meet.
No one should have to face this alone. We all have the power to make a difference – and it doesn’t always mean spending money.
Here are ten ways to help someone who is homeless this winter. And not all come with a price tag.
Send a StreetLink alert
See someone sleeping rough? If they’re over 18, contact StreetLink. Share exactly what you see – their location, what they’re wearing, and the time. The more detail you give, the faster outreach teams can find and connect them with services like our winter shelters.
If they’re under 18, call the police immediately. And if anyone’s in urgent danger or needs medical help, always dial 999.
Check-in
Many of the Londoners we support say they felt invisible on the street. If you’ve got a moment, stop and say hello. Ask if they’re okay or need anything. Even a short chat can brighten someone’s day.
Pop to the shop
Popping to the shop? Ask someone if they need anything – a drink, snack, pet food, toiletries. Always check what they’d prefer first. Like anyone, they might have dietary needs or a favourite biscuit.
Donate your coat
Donate warm clothes – a coat, blanket, hat, or gloves – to WrapUp London or DropPoint. These can be lifelines for people sleeping rough, helping them stay warm and get back on their feet. You can also buy a hat and scarf set from our online Shop For Good for just £9.
Asked for money on the tube?
If someone asks for cash on the street or the tube, you can be sure they’re in a tough spot. Spare change can help short term, but it won’t tackle why they’re homeless.
Consider donating online to a London homelessness charity instead. Whatever you do, a smile or hello costs nothing and is always welcome.
Pay it forward
The Caffe sospeso tradition started in Naples – you’d pay for two coffees but drink one, leaving the other for someone in need. In the UK, it’s called ‘paying it forward.’ Ask your local café if you can do the same for someone.
Volunteer your time
Short on cash? You can still make an impact. Volunteer your time and skills here – from one-off gigs to regular roles, all with us and other trusted organisations. Give back, learn something new, and help make London better.
Donate to a food bank
Food banks save lives – and demand is rising. Find your local one through Trussel Trust or the Independent Food Aid Network. Stick to their requested items to keep supplies balanced – no cereal mountains. Toiletries, baby items, and cleaning products are often in short supply and always welcome.
Give a gift that makes a difference
Our online shop lets you buy practical items like warm clothing and everyday essentials for Londoners experiencing homelessness. A simple way to turn generosity into real support.
Single Homeless Project is London’s largest homelessness charity. Every year, we help 10,000 Londoners in crisis get the support they deserve and a place to call home.
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